Facing the juhu Tara road, and a step away from the beach, this store was made to bring the outside in; Disconnect the viewer from the bustle outside, with a garden entrance that brings in the visitor, while showcasing garments, and accessories inside the store. Once inside, the 800 Sq.ft space has been divided into loosely-bound rooms, that open into a common verandah, the viewer can be lost in this loop that swings around the garments, the outside and the changing room mass. As every store the studio has designed for Ritu Kumar, here also, the garments are given first priority, and every detail is servient to the display.

 

Project team: Shweta Chhatpar Shah, Pranav Naik, Rasika Rajagopalan, Neel Davda, Yashasvi Adamane, Ashraf Khan